"Wolverine can move a mountain"

Earlier this evening I saw a commercial showing a man on a gray rock cliff.  The camera panned back, and words were superimposed over the image:  "Wolverine can move a mountain."  More of the hillside is shown, and you can see other hills and valleys.   The text goes away for a moment, so you can see the complete scene before the word "Wolverine" comes up again, with a picture of the Wolverine work boot beside it.

The complete scene, unless I'm quite mistaken, is a strip mine.

Yes, Wolverine can move a mountain.